The Royal Enfield Bullet 350 is more than just a motorcycle. It’s a symbol of heritage, pride, and timeless design. For decades, this iconic bike has ruled Indian roads. Now, with the 2023 update, it’s back with modern features while keeping the classic charm alive.
In this article, we’ll dive deep into the new Bullet 350’s design, engine, features, and whether it’s a good pick for today’s riders, especially those exploring global cruiser-style bikes on a budget.
A Quick Glance: Royal Enfield Bullet 350 Specs
| Specification | Details |
|---|---|
| Engine | 349cc, single-cylinder, air-oil cooled |
| Power Output | 20.2 hp @ 6,100 rpm |
| Torque | 27 Nm @ 4,000 rpm |
| Transmission | 5-speed manual |
| Frame | New J-platform chassis |
| Fuel Tank Capacity | 13 litres |
| Weight | 195 kg (kerb) |
| Front Suspension | 41mm telescopic fork |
| Rear Suspension | Twin shock absorbers |
| Front Brake | Disc (300mm) |
| Rear Brake | Disc/Drum (varies by variant) |
| ABS | Single-channel / Dual-channel |
| Starting Price (India) | ₹1.74 lakh (ex-showroom) |
Timeless Design, Modern Finish
The Bullet 350 retains the familiar retro styling – teardrop fuel tank, chrome accents, and long fenders. However, it now looks more refined. The build quality is noticeably better than older models.
Royal Enfield has introduced new paint finishes like Black Gold and Military Silver, appealing to young and mature riders alike. The hand-painted pinstripes on the tank are still there, adding a premium feel.
The seating is also improved. It now has a wider and softer single-piece seat. This is great for long-distance comfort.
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All-New J-Series Engine
The biggest upgrade is the engine. The new Bullet 350 is powered by the 349cc J-series engine, already seen in the Meteor and Classic 350. This engine is smoother and quieter than the older UCE motor.
With 20.2 hp of power and 27 Nm of torque, it delivers enough grunt for both city rides and highway cruising. The 5-speed gearbox is slick and offers good gear ratios.
The refinement is impressive. You don’t feel the harsh vibrations that older Bullets were known for. The throttle response is predictable, making it beginner-friendly too.
Ride Comfort and Handling
The bike now rides on the J-platform chassis, which means it’s more stable and balanced. The weight is well-distributed, and the ride feels composed even at 80 km/h.
The front telescopic suspension and rear twin shocks are tuned for comfort. You glide over small potholes and speed breakers with ease. Braking has also improved, especially in the dual-disc ABS variant.
However, due to its weight (195 kg), the bike is still not the best for tight traffic or sharp U-turns.
Features and Tech
This isn’t a tech-heavy bike, but that’s intentional. It sticks to the old-school vibe. Still, you get a few useful modern touches:
- Semi-digital instrument cluster (ODO, trip, fuel gauge)
- USB charging port near the handlebar
- Electric start as standard
- LED tail lamp (while headlamp stays halogen)
There’s no ride modes, navigation, or Bluetooth. But again, it’s all about simplicity.
Mileage and Efficiency
The Bullet 350 gives around 35-38 kmpl in real-world conditions. On highways, you may even touch 40 kmpl with relaxed riding. With a 13-litre fuel tank, it can easily do 450+ km in one go.
This is excellent for a retro-style cruiser.
Global Appeal: Can It Work in the US?
Yes, it absolutely can. In the US, people love classic-styled bikes – think Triumph Bonneville or Honda H’ness. But those bikes are expensive.
The Bullet 350 offers retro looks, a thumpy exhaust, and reliable mechanics – all at a fraction of the price. Riders who want a unique, affordable cruiser for weekend fun or city commutes should consider it.
However, Royal Enfield’s US service network is smaller compared to Japanese brands. That’s one thing to keep in mind.
Pros and Cons
| Pros | Cons |
|---|---|
| Timeless classic design | Heavy for new riders |
| Smooth, refined new engine | Lacks advanced features |
| Comfortable ride quality | Limited color and variant options |
| Good fuel economy | Slightly overpriced in some markets |
| Better braking and suspension | No Bluetooth or navigation |
Variants and Price in India
The Royal Enfield Bullet 350 is offered in three variants:
- Military Red/Black – ₹1.74 lakh
- Standard Maroon/Black – ₹1.97 lakh
- Black Gold (top variant) – ₹2.15 lakh
The higher variants get dual-channel ABS, chrome bits, and premium finishes.
FAQs About Royal Enfield Bullet 350
1. Is the Bullet 350 good for beginners?
Yes, thanks to its linear power delivery and easy-to-use clutch. However, new riders should be aware of its weight.
2. Does the Bullet 350 vibrate like older models?
No, the new J-series engine is far smoother. It offers a refined ride even at higher speeds.
3. What is the top speed of the 2023 Bullet 350?
It can reach around 110-115 km/h. But it feels most comfortable cruising between 70-85 km/h.
4. Is Bullet 350 better than Classic 350?
It depends. Both share the same engine and chassis. If you like a more upright and old-school look, go for Bullet. Classic 350 feels a bit more modern.
5. When will it launch in the US?
Royal Enfield is slowly expanding in the US. The Bullet 350 might arrive in select markets by late 2024 or early 2025.
Final Verdict
The Royal Enfield Bullet 350 blends nostalgia with modern-day comfort. It’s no longer just a bike for old-school fans. It’s a practical, stylish, and well-built machine for today’s rider too.
If you’re looking for a retro-styled motorcycle that stands out, doesn’t burn your wallet, and offers reliable performance, the Bullet 350 is worth checking out. In a world full of tech-heavy bikes, this one reminds you that simple can still be beautiful.
Author- Ayush
