Kia is preparing to enter the U.S. pickup truck market with an all-electric model expected to debut in 2026. While the recently unveiled Kia Tasman pickup will not be sold in the United States due to import tariffs, Kia is developing a separate electric truck tailored for the American market.

The Tasman: Kia’s First Pickup Truck

In October 2024, Kia introduced its first-ever pickup truck, the Tasman, at the Jeddah International Motor Show in Saudi Arabia. The Tasman is a mid-size, body-on-frame pickup designed for markets such as South Korea, Australia, the Middle East, and Africa. It offers both single- and double-cab configurations, with a choice of 2.5-liter gasoline or 2.2-liter diesel engines. The Tasman boasts a towing capacity of up to 7,716 pounds and a payload capacity ranging from 2,242 to 2,635 pounds.

Despite its capabilities, the Tasman will not be available in the U.S. market. The primary reason is the “Chicken Tax,” a 25% tariff on imported light trucks, which makes it economically unfeasible to import the Tasman without local production.

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Electric Pickup Truck in Development for U.S. Market

Recognizing the importance of the U.S. pickup market, Kia is developing an all-electric pickup truck specifically for American consumers. This new model, distinct from the Tasman, is expected to be built on Kia’s Electric Global Modular Platform (E-GMP), which also underpins the EV9 SUV. Prototypes of this electric pickup have been spotted testing in the U.S., featuring design elements similar to the EV9 and the Hyundai Santa Cruz.

The upcoming electric pickup is anticipated to offer a dual-motor setup, delivering substantial horsepower and torque, with a towing capacity of up to 7,500 pounds. It will likely feature a large battery pack, providing a competitive driving range and supporting fast-charging capabilities.

Strategic Move into the U.S. Market

Kia’s decision to develop a dedicated electric pickup for the U.S. market aligns with the growing demand for electric vehicles and the popularity of pickup trucks in America. By producing the vehicle domestically, Kia can avoid import tariffs and potentially qualify for federal EV incentives, making the truck more competitive in the market.

While specific details such as pricing, exact specifications, and the official name of the electric pickup have yet to be announced, Kia’s move signifies a significant step in expanding its presence in the U.S. automotive market. The company aims to cater to American consumers seeking electric alternatives in the pickup segment, competing with models like the Ford F-150 Lightning and Rivian R1T.

As the 2026 launch approaches, more information about Kia’s electric pickup truck is expected to emerge, offering insights into its features, capabilities, and how it will fit into the evolving landscape of electric vehicles in the United States.

Author- Ayush