The 2025 Toyota Century SUV marks a big leap for Toyota into the ultra-luxury SUV market. This space is usually ruled by European brands like Bentley and Rolls-Royce. But now, Toyota brings its legendary Japanese craftsmanship to compete in a bold way.
This new model mixes tradition with modern technology. It promises to offer a very unique alternative to other high-end luxury SUVs.
2025 Toyota Century SUV Quick Specs
Feature | Specification |
---|---|
Engine | 3.5L V6 Plug-in Hybrid |
Power Output | ~406 horsepower |
Transmission | e-CVT |
Drivetrain | All-Wheel Drive (AWD) |
Infotainment Display | 12.3-inch touchscreen |
Rear Seat Features | Reclining seats, massage, entertainment |
Audio System | 20-speaker JBL |
Starting Price | ~$170,000 |
Availability | Mid-2025 (Limited markets including US) |
A New Chapter for Toyota’s Luxury Lineup
The Toyota Century has always been a symbol of prestige in Japan. It has carried presidents, CEOs, and royalty for decades.

Now, with the 2025 Toyota Century SUV, Toyota wants to share this legacy with the world. Especially the U.S. market. Built on Toyota’s TNGA platform, the SUV focuses on a perfect mix of performance, comfort, and silent luxury.
Exterior Design: Quietly Bold
The design of the Century SUV is simple yet powerful.
At the front, a bold chrome grille and sleek LED headlamps stand out. 20-inch alloy wheels and a stately, upright shape complete the look.
Unlike flashy rivals, the Toyota Century SUV 2025 is about understated elegance. The lines are clean and sharp, showing respect for traditional Japanese design.
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Interior: First-Class Comfort
Step inside, and you enter a true sanctuary.

The cabin uses top-notch materials. There is hand-stitched leather, fine wood trim, and plush carpeting.
The rear seats are the highlight. They recline almost flat and come with massage functions. A giant center console separates the two rear seats for extra privacy.
There’s also a 20-speaker JBL audio system, a full entertainment setup for the rear passengers, and a large 12.3-inch touchscreen in the front.
Both Apple CarPlay and Android Auto work wirelessly. Rear seat screens allow passengers to control climate, media, and seat settings without moving.
Performance: Smooth Power with Hybrid Efficiency
Under the hood, the 2025 Toyota Century SUV features a 3.5-liter V6 plug-in hybrid system.
Together with electric motors, it produces about 406 horsepower. An e-CVT gearbox handles smooth shifts.
All-wheel drive (AWD) is standard, making it capable even in tricky weather.
The hybrid setup also offers short pure electric drives, perfect for city cruising. Toyota focused heavily on keeping the ride buttery smooth and silent, even at highway speeds.
Safety and Tech: Loaded to the Roof
As expected, the Century SUV is packed with safety features.

It gets the full Toyota Safety Sense 3.0 package. This includes adaptive cruise control, lane keeping assist, blind-spot monitoring, and pre-collision braking.
A 360-degree camera system, automatic parking assist, and night vision make it easier to drive and park this big luxury SUV.
Pricing and Availability
The 2025 Toyota Century SUV is priced starting around $170,000.
Loaded versions with custom interiors and special paint could easily go past $220,000.
Toyota will offer the Century SUV in limited numbers for select markets, including North America. First deliveries are expected by mid-2025.
FAQs
Q: Will the 2025 Toyota Century SUV be available in the U.S.?
A: Yes. Toyota plans to launch the Century SUV in select markets, and the U.S. is one of them.
Q: What type of engine does the Toyota Century SUV 2025 use?
A: It uses a 3.5L V6 plug-in hybrid setup with a combined output of about 406 horsepower.
Q: Is the Toyota Century SUV a good alternative to a Rolls-Royce Cullinan?
A: Absolutely. While it’s less flashy, it offers incredible luxury, quietness, and craftsmanship, often at a lower price point.
Q: How customizable is the Century SUV?
A: Very customizable. Buyers can select from unique paints, interior materials, rear seat configurations, and even bespoke design touches.
Q: What makes the Toyota Century SUV different from Lexus models?
A: While Lexus offers luxury, the Century represents Toyota’s ultra-premium, hand-crafted offering. It’s more exclusive and tailored toward an elite audience.
Final Thoughts
The 2025 Toyota Century SUV is not just another luxury SUV.
It’s Toyota’s way of showing that Japanese luxury, craftsmanship, and modern technology can challenge the world’s best.
With a focus on ultimate comfort, quiet performance, and deep tradition, the Toyota Century SUV is set to become a true icon among ultra-luxury SUVs in 2025.
Author- Ayush